American Crew is committed to offering men a great new experience and provide them with innovative ways to create new styles. They recognize what is important for men, and what they need in a product to help them look their best. American Crew Moisturising Shave Cream is a formula rich in vitamins to help replenish your skin after shaving, and creating a protective barrier between the skin and razor. Ideal for you to identify where you are shaving. *Please note, American Crew are currently updating their product packaging to give it a fresh, new look. Packaging of this product is subject to variation from the visual shown.